Europe Retail CRM Coordinator

We are looking for a Europe Retail CRM Coordinator who will play a key role in enhancing how we understand, engage, and retain our clients. This role will help us elevate our CRM capabilities, support store teams, and develop data-driven initiatives that reinforce customer loyalty and deliver an exceptional luxury experience across all touchpoints.

Key Responsibilities

• Maintain, develop, and manage CRM data records, ensuring continuous improvements to enhance functionality and data accuracy in line with business needs.
• Increase CRM utilization by driving user engagement, generating customer insights, and developing CRM workflows (client journeys) to support key business processes.
• Provide CRM support and training to store staff, distributing “how-to” guides, troubleshooting user issues, and coordinating with support teams when needed.
• Deliver CRM strategies aimed at boosting customer retention, loyalty, and re-engagement.
• Manage clienteling projects, including gifting initiatives, relationship-building programs, and customer acquisition activities.
• Produce tailored reports and contribute to the development and implementation of mid- to long-term clienteling strategies.
• Collaborate with Store Management to create cyclical action plans for store animations and in-store activations.
• Analyze the ROI of events and customer activation initiatives, preparing dedicated post-action presentations.
• Provide on-site support during events when required.
• Support the Head of Marketing and CRM with reporting activities and preparation of board presentations.

Requirements

• Fluent in English, with excellent written and verbal communication skills; additional languages are a plus.
• Strong team-working attitude, with the ability to collaborate effectively across departments and support store teams with empathy and clarity.
• Results-oriented mindset, capable of managing multiple priorities and demonstrating strong problem-solving abilities in a dynamic retail environment.
• Advanced analytical skills, with the ability to interpret CRM data, extract insights, and translate them into actionable strategies.
• Proactive, detail-oriented, and highly organized, with a strong sense of ownership and the ability to work both independently and within structured processes.
• Strong digital and CRM literacy, ideally with experience using CRM platforms or clienteling tools within the fashion or luxury retail sector.
• Customer-centric approach, with a natural ability to understand client behaviors and contribute to meaningful, long-term customer relationships.
• Genuine passion for the fashion and luxury industry, combined with curiosity, creativity, and a desire to drive innovation in customer experience.